How To Find Demographic Information For Your Law Firm

Recently I stumbled upon a pretty cool website for gathering demographic information about a website and/or keywords. And why exactly would you want to know that kind of information? The rationale goes like this:

  • You can know who your clients are...
  • If you know who your clients are, you can serve them better...
  • If you serve your clients better, they will tell their friends...
  • If your clients tell their friends, you law firm can make a lot of money.
The site I'm talking about is a beta project developed by Microsoft for their adCenter Labs. They call it demographic prediction and it comes with a few disclaimers (of course):
The tools shown on the adlabs website are not yet in production; they are demos or prototypes of tools that we might include as production adCenter tools in the future. Additionally, the tools do not provide or display conclusive results; rather, they are designed or produce anecdotal information that might indicate a trend or behavior that seems pertinent to an individual advertiser. Finally, the information and results presented here are based on a sampling of real audience data, and are designed only to demonstrate a proof of concept.
Still, even with the above jargon, I think the tool is really quite useful and interesting. For example, if I wanted to gather demographic information regarding court reporting. I would simply type in court reporting and click the button to receive the following chart:
demographics.jpg

Or if I wanted some specific stats on the visitors to my website, I could search for http://www.toddolivas.com and get the following:
demographics-toddolivas.jpg

You might be able to add value to your law firm by running demographic tests like I've done. Would it be valuable to know the gender and age distribution for a potential market or website? I think absolutely. Have fun :)
Friday, August 31, 2007

Author
Todd Olivas

Todd Olivas is a court reporter and entrepreneur.
He founded TO&A in 2003.


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